Discover the Heineken Experience in Amsterdam

Step into the world of Dutch brewing history at the Heineken Experience, a dynamic self-guided adventure in the original Heineken brewery building. From historic brewing halls to cutting-edge interactive exhibits, this immersive visit lets you trace the evolution of one of the world’s most recognisable beer brands, right in Amsterdam’s city centre.

Start your brewery adventure

Your journey kicks off at the former brewery site, a space that has seen the transformation of simple ingredients into global success. Walk through the legendary malt attic, once bustling with ingredient deliveries, and descend in the iconic silo elevator that was an essential part of the brewery’s operation. As you tour, multilingual audio guides and lively presentations ensure you don’t miss any fascinating details about Heineken’s past or present.

Experience interactive brewing magic

Uncover the artistry and science behind the beer-making process. Engaging exhibits reveal each stage, from the carefully sourced barley and hops to the meticulous brewing and fermentation. Hands-on displays and digital installations allow you to test your knowledge, virtually pour the perfect glass and follow the pint’s journey from brew house to bottle.

Immerse yourself in Amsterdam’s beer culture

After soaking up the brand’s history and brewing secrets, it’s time to relax at the lively Best ‘Dam Bar. Here, the music and digital lighting recreate Amsterdam’s upbeat nightlife scene. Enjoy three complimentary Heineken beers and soak in the energetic ambiance that makes this bar a unique highlight of the experience.

Rooftop views of Amsterdam

The experience culminates at the Heineken rooftop terrace, accessible only with this ticket. Take in sweeping panoramic views over Amsterdam’s picturesque canals, city rooftops and the famous Vondelpark. Capture memorable photos and savor a refreshing drink in the fresh air as you reflect on your brewery visit.

Flexible, self-paced touring

The Heineken Experience is designed for independent exploration, letting you linger at exhibits or move ahead at your own speed, guided by audio in six languages. With no time pressure, every visitor can tailor the visit to their interests, ensuring a rich and personal brewery adventure.

Why choose these tickets?

• Access to exclusive rooftop views not available with standard tickets

• Three complimentary beers to enjoy at the iconic Best 'Dam Bar

• Multilingual audio guides and live English presentations

• Accessible facilities for all visitors

Practical information

• Bring photo ID for age verification (strictly 18+)

• Wheelchair accessible with prior arrangement for special assistance

• Facilities include lockers, cloakroom and restrooms

• Entry not permitted with outside food or drink

Book your Heineken Experience Entry Tickets with Rooftop Access tickets now!