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Myrtle Beach occupies a long, flat stretch of the South Carolina coast where the Atlantic meets the Grand Strand, a continuous arc of sandy shoreline running roughly sixty miles from Little River in the north to Pawleys Island in the south. The city itself sits at the centre of this sweep, and its character is shaped almost entirely by that proximity to the water. This is a place built around leisure in its most unapologetic form, where amusement attractions, seafood restaurants, and beachfront hotels have accumulated over decades into something genuinely distinctive to the American South Atlantic coast.

The Ocean Boulevard corridor and the area around Broadway at the Beach give first-time visitors an immediate sense of the city's scale and appetite for spectacle. The SkyWheel, one of the tallest Ferris wheels on the East Coast, rises above the beachfront and offers a useful orientation point, its gondolas providing a clear view of the coastline in both directions on a clear day. Further inland, the Broadway at the Beach complex draws a significant share of the city's visitor activity, with Ripley's Aquarium among its anchor attractions. The aquarium's shark tunnel and touch pools make it a reliable draw for families, and combining it with two additional Ripley's attractions, as the bundled ticket option allows, gives a fuller picture of what that particular corner of the city offers.