Explore Portugal’s Wine Heritage

The Wine Experience at WOW Porto invites visitors to journey through the story of Portuguese wine, uncovering centuries of tradition and innovation. Designed for wine lovers and curious explorers alike, this interactive museum reveals the fascinating diversity of Portugal’s wine regions, from the lush valleys of the mainland to the distinct islands of Madeira and the Azores.

Immersive Museum Exhibits

Step inside engaging exhibits that make learning about wine both fun and memorable. Participate in sensory challenges that test your sense of smell and taste, or imagine yourself in the winemaker's world by entering a giant grape. Explore the role of climate, geography and craftsmanship in each bottle, with clear explanations and participatory learning. Family-friendly features, such as grape juice tasting for children, ensure everyone feels welcome.

Uncover Portugal’s Wine Regions

Gain insight into Portugal's distinct wine regions and the grapes that make each one unique. Wander through displays that highlight famous DOCs and emerging styles, examine soil samples and discover the history of winemaking in Portugal’s towns and islands. The experience reveals the diversity behind every glass, whether robust reds or crisp whites.

Wine Tasting Experience

The visit concludes with a guided tasting led by a knowledgeable staff member. Sample three kinds of wine: a red, a white and a classic Port, all sourced from renowned Portuguese producers. Learn introductory wine tasting techniques—observe color, identify aromas and appreciate flavors. Junior guests can take part in a grape juice tasting tailored for younger palates.

Enjoy Interactive Challenges and Family Fun

The Wine Experience offers hands-on activities throughout the museum. Take the chance to sit in a retro wine delivery van or try interactive games that sharpen your wine knowledge. These activities help guests of every age engage with the winemaking process and Portugal’s rich cultural traditions.

Your Visit at WOW Porto

Located among the World of Wine’s thoughtfully designed spaces, the museum is accessible and easy to reach. Audio guides are provided in multiple languages, and the venue is fully wheelchair accessible.

Why Visit The Wine Experience?

• Engaging exhibits to deepen your understanding of wine

• Guided tastings introducing you to celebrated Portuguese varieties

• Welcoming for families, with experiences for children

• Perfect for enthusiasts and first-time wine tasters

• Central location in Vila Nova de Gaia’s cultural district

Book your WOW Porto: The Wine Experience Museum Entry Ticket tickets now!