January 6, 2025
The Magic Behind ABBA Voyage: Where Technology Meets Music


As you approach the distinctive hexagonal structure housing ABBA Voyage in East London, you might wonder how this purpose-built arena could contain what's been described as "the future of live entertainment." But once you step inside the ABBA Arena, and you'll discover a revolutionary experience that changes everything you thought you knew about live performances.
In the foyer, surrounded by excited fans of all ages, you'll learn the extraordinary tale of how this revolutionary show came to be. It began in 2017, in a quiet studio where four legendary musicians, now in their 70s, donned peculiar suits covered in motion-capture sensors. Agnetha, Björn, Benny, and Anni-Frid – ABBA's original members – were about to embark on their most ambitious project yet.

For five weeks, they performed their iconic songs while 160 cameras captured their every movement, every smile, every characteristic gesture that fans had come to love. "We wanted to do it before we were dead," Benny had joked during the process, but their commitment showed in their attention to detail. Each facial expression was recorded, each dance move perfected, creating a digital archive of over a billion data points.

When you take your place in the arena, you'll notice the technical marvel surrounding you. The lighting rig above contains over 500 moving lights. The floor beneath your feet conceals 30,000 individually mapped pixels. Around you, 291 speakers wait to create what the technical team calls "perfect sound from every angle."
As the lights dim, you're transported. The 'ABBAtars' – digital versions of ABBA in their 1979 prime – appear so real that audiences collectively gasp. This is the work of over 1,000 visual effects artists from Industrial Light & Magic, the same company that brought Star Wars to life. They spent years developing new technologies just for this show, pushing the boundaries of what's possible in live entertainment.

What makes the experience truly special is how the technology becomes invisible. When Agnetha's avatar smiles, you don't see pixels – you see the warmth in her eyes. When Anni-Frid moves across the stage, her digital costume flows with physics so perfect you forget it's computer-generated. The live 10-piece band seamlessly interacts with their digital counterparts, creating a hybrid performance that feels both nostalgic and futuristic.
The sound system actually learns and adapts with each performance. While the technology is incredible, what really matters is that the heart of ABBA – their chemistry, their joy in performing – shines through every night.
As "Dancing Queen" fills the arena during the finale, you'll understand why ABBA Voyage represents more than just a concert. It's a glimpse into the future of entertainment, yes, but it's also a testament to the enduring power of music to bring people together. The technology may be revolutionary, but it's the human element – the real personalities of Agnetha, Björn, Benny, and Anni-Frid – that makes this experience unforgettable.
Ready to witness this marvel yourself? Book your ABBA Voyage tickets now. Whether you're a lifelong ABBA fan or simply curious about the future of live entertainment, ABBA Voyage offers something truly unique. You'll leave the arena humming "Thank You for the Music," having experienced not just a show, but a moment in entertainment history.
Remember, while the technology behind ABBA Voyage is impressive, it's the spirit of the band that makes the magic happen. In this remarkable space where past meets future, ABBA's music lives on in ways even they couldn't have imagined when they first stepped into those motion-capture suits five years ago.
As you approach the distinctive hexagonal structure housing ABBA Voyage in East London, you might wonder how this purpose-built arena could contain what's been described as "the future of live entertainment." But once you step inside the ABBA Arena, and you'll discover a revolutionary experience that changes everything you thought you knew about live performances.
In the foyer, surrounded by excited fans of all ages, you'll learn the extraordinary tale of how this revolutionary show came to be. It began in 2017, in a quiet studio where four legendary musicians, now in their 70s, donned peculiar suits covered in motion-capture sensors. Agnetha, Björn, Benny, and Anni-Frid – ABBA's original members – were about to embark on their most ambitious project yet.

For five weeks, they performed their iconic songs while 160 cameras captured their every movement, every smile, every characteristic gesture that fans had come to love. "We wanted to do it before we were dead," Benny had joked during the process, but their commitment showed in their attention to detail. Each facial expression was recorded, each dance move perfected, creating a digital archive of over a billion data points.

When you take your place in the arena, you'll notice the technical marvel surrounding you. The lighting rig above contains over 500 moving lights. The floor beneath your feet conceals 30,000 individually mapped pixels. Around you, 291 speakers wait to create what the technical team calls "perfect sound from every angle."
As the lights dim, you're transported. The 'ABBAtars' – digital versions of ABBA in their 1979 prime – appear so real that audiences collectively gasp. This is the work of over 1,000 visual effects artists from Industrial Light & Magic, the same company that brought Star Wars to life. They spent years developing new technologies just for this show, pushing the boundaries of what's possible in live entertainment.

What makes the experience truly special is how the technology becomes invisible. When Agnetha's avatar smiles, you don't see pixels – you see the warmth in her eyes. When Anni-Frid moves across the stage, her digital costume flows with physics so perfect you forget it's computer-generated. The live 10-piece band seamlessly interacts with their digital counterparts, creating a hybrid performance that feels both nostalgic and futuristic.
The sound system actually learns and adapts with each performance. While the technology is incredible, what really matters is that the heart of ABBA – their chemistry, their joy in performing – shines through every night.
As "Dancing Queen" fills the arena during the finale, you'll understand why ABBA Voyage represents more than just a concert. It's a glimpse into the future of entertainment, yes, but it's also a testament to the enduring power of music to bring people together. The technology may be revolutionary, but it's the human element – the real personalities of Agnetha, Björn, Benny, and Anni-Frid – that makes this experience unforgettable.
Ready to witness this marvel yourself? Book your ABBA Voyage tickets now. Whether you're a lifelong ABBA fan or simply curious about the future of live entertainment, ABBA Voyage offers something truly unique. You'll leave the arena humming "Thank You for the Music," having experienced not just a show, but a moment in entertainment history.
Remember, while the technology behind ABBA Voyage is impressive, it's the spirit of the band that makes the magic happen. In this remarkable space where past meets future, ABBA's music lives on in ways even they couldn't have imagined when they first stepped into those motion-capture suits five years ago.
As you approach the distinctive hexagonal structure housing ABBA Voyage in East London, you might wonder how this purpose-built arena could contain what's been described as "the future of live entertainment." But once you step inside the ABBA Arena, and you'll discover a revolutionary experience that changes everything you thought you knew about live performances.
In the foyer, surrounded by excited fans of all ages, you'll learn the extraordinary tale of how this revolutionary show came to be. It began in 2017, in a quiet studio where four legendary musicians, now in their 70s, donned peculiar suits covered in motion-capture sensors. Agnetha, Björn, Benny, and Anni-Frid – ABBA's original members – were about to embark on their most ambitious project yet.

For five weeks, they performed their iconic songs while 160 cameras captured their every movement, every smile, every characteristic gesture that fans had come to love. "We wanted to do it before we were dead," Benny had joked during the process, but their commitment showed in their attention to detail. Each facial expression was recorded, each dance move perfected, creating a digital archive of over a billion data points.

When you take your place in the arena, you'll notice the technical marvel surrounding you. The lighting rig above contains over 500 moving lights. The floor beneath your feet conceals 30,000 individually mapped pixels. Around you, 291 speakers wait to create what the technical team calls "perfect sound from every angle."
As the lights dim, you're transported. The 'ABBAtars' – digital versions of ABBA in their 1979 prime – appear so real that audiences collectively gasp. This is the work of over 1,000 visual effects artists from Industrial Light & Magic, the same company that brought Star Wars to life. They spent years developing new technologies just for this show, pushing the boundaries of what's possible in live entertainment.

What makes the experience truly special is how the technology becomes invisible. When Agnetha's avatar smiles, you don't see pixels – you see the warmth in her eyes. When Anni-Frid moves across the stage, her digital costume flows with physics so perfect you forget it's computer-generated. The live 10-piece band seamlessly interacts with their digital counterparts, creating a hybrid performance that feels both nostalgic and futuristic.
The sound system actually learns and adapts with each performance. While the technology is incredible, what really matters is that the heart of ABBA – their chemistry, their joy in performing – shines through every night.
As "Dancing Queen" fills the arena during the finale, you'll understand why ABBA Voyage represents more than just a concert. It's a glimpse into the future of entertainment, yes, but it's also a testament to the enduring power of music to bring people together. The technology may be revolutionary, but it's the human element – the real personalities of Agnetha, Björn, Benny, and Anni-Frid – that makes this experience unforgettable.
Ready to witness this marvel yourself? Book your ABBA Voyage tickets now. Whether you're a lifelong ABBA fan or simply curious about the future of live entertainment, ABBA Voyage offers something truly unique. You'll leave the arena humming "Thank You for the Music," having experienced not just a show, but a moment in entertainment history.
Remember, while the technology behind ABBA Voyage is impressive, it's the spirit of the band that makes the magic happen. In this remarkable space where past meets future, ABBA's music lives on in ways even they couldn't have imagined when they first stepped into those motion-capture suits five years ago.
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tickadoo Inc.
447 Broadway, New York, NY 10013
Quick Links
Company
tickadoo © 2025. All Rights Reserved.
Your trusted source for official tickets.
Discover tickadoo,
Discover entertainment.
tickadoo Inc.
447 Broadway, New York, NY 10013
Quick Links
Company
tickadoo © 2025. All Rights Reserved.