London has become the unofficial world capital of ABBA fandom. This guide covers every ABBA experience the city offers, from the world-famous to the hidden gems.

Honey honey, let's begin.

ABBA Voyage: The Concert Experience That Changed Everything

Let's start with the big one. ABBA Voyage is unlike anything you've ever experienced.

What Is ABBA Voyage?

ABBA Voyage is a concert featuring digital avatars - "ABBAtars" - of Agnetha, Björn, Benny, and Frida as they appeared in 1977. Created using cutting-edge motion capture technology by Industrial Light & Magic (the company behind Star Wars), these avatars perform ABBA's greatest hits alongside a live 10-piece band.

It's not a hologram show. It's not a tribute act. The actual members of ABBA recorded every movement, every gesture, every expression. The result is so realistic that audiences forget they're watching digital recreations.

Why It's Unmissable

• 22 songs including Dancing Queen, Mamma Mia, Waterloo, The Winner Takes It All, and more

• Purpose-built ABBA Arena in Queen Elizabeth Olympic Park designed specifically for this show

• Live band performing alongside the avatars

• Spectacular production with immersive visuals and world-class sound

• 90 minutes of pure ABBA joy

• It only exists in London - this is truly a unique experience

The ABBA Voyage Experience

From the moment you approach the ABBA Arena, the experience begins. The building itself is a statement, designed to create anticipation. Inside, the venue holds 3,000 fans in a configuration that ensures everyone has a great view.

When the lights go down and the first notes ring out, something magical happens. Your brain knows these are digital avatars. Your heart doesn't care. Within minutes, you're singing, dancing, and feeling exactly like you would at a real ABBA concert.

The dance floor section lets you stand and move throughout the show. The seated sections offer comfort with equally stunning views. Either way, you'll leave having experienced something genuinely revolutionary in live entertainment.

Booking ABBA Voyage Tickets

ABBA Voyage tickets are available through tickadoo with instant confirmation. Shows run Thursday to Monday, typically at 3pm and 7:45pm. The show has been extended multiple times due to unprecedented demand, but availability can still be limited - book early.

Pro tip: Dance floor tickets offer the most immersive experience but involve standing. For comfort with full participation, choose seats in the middle sections.

Getting to the ABBA Arena

The ABBA Arena is in Stratford, East London, at Queen Elizabeth Olympic Park. The nearest station is Pudding Mill Lane (DLR), a 5-minute walk. You can also reach it from Stratford International or Stratford stations with a slightly longer walk.

For the ultimate hassle-free experience, consider ABBA Voyage with Express Coach transfers - a themed coach picks you up from central London, complete with ABBA music and videos en route.

Mamma Mia! The Musical: Where It All Began

Before ABBA Voyage, before the movies, there was Mamma Mia! the Musical - and it's still running strong.

The Show That Started a Phenomenon

Mamma Mia! premiered in London's West End in April 1999, and nobody expected what came next. The jukebox musical featuring ABBA's songs became a global phenomenon, spawning productions in dozens of countries, two blockbuster films, and over 70 million audience members worldwide.

The original London production is still running at the Novello Theatre, making it one of the longest-running musicals in West End history.

What to Expect

The story follows Sophie, a young woman on a Greek island who's about to get married. She discovers her mother's diary and learns that her father could be one of three men - so she invites all three to the wedding without telling her mother.

It's a thin premise, but it doesn't matter. Mamma Mia! exists to deliver ABBA's greatest hits in a feel-good package, and it does so brilliantly. By the finale, the entire audience is on their feet dancing to "Waterloo."

Why See It in London?

This is where it all began. The London production has refined itself over two decades to become the definitive version of Mamma Mia! The cast, the staging, the atmosphere - it's pure West End magic.

Mamma Mia! London tickets are available for performances at the Novello Theatre, Aldwych. Shows run most days except Sunday.

Mamma Mia! The Party: Dinner, Show, and Dancing

Want something more immersive? Mamma Mia! The Party takes the ABBA experience to another level entirely.

What Is Mamma Mia! The Party?

Imagine stepping into a Greek taverna on a Mediterranean island. You're seated at tables with other guests. Actors perform scenes around and between you as you enjoy a four-course meal. ABBA songs punctuate the evening. And when dinner ends, the taverna transforms into a nightclub where you dance to ABBA hits until the early hours.

It's part theatre, part dining experience, part nightclub - and entirely unforgettable.

The Experience

Located at The O2 in Greenwich, Mamma Mia! The Party transports you completely. The custom-built venue recreates a Greek taverna in stunning detail, from whitewashed walls to twinkling lights.

The evening unfolds over roughly four hours:

• A Mediterranean feast (dietary requirements catered for)

• An original story performed by actors who interact with diners

• ABBA songs woven throughout

• Post-dinner disco dancing to all the hits

Who's It For?

Mamma Mia! The Party is perfect for:

• Groups celebrating special occasions

• ABBA superfans who want total immersion

• Anyone who loves combining food, theatre, and dancing

• Couples looking for a unique date night

It's more expensive than a standard theatre ticket, but you're getting dinner, entertainment, and clubbing in one package.

Mamma Mia! The Party tickets are available through tickadoo. Book early for weekend dates.

The Ultimate ABBA Day in London

Here's how to create the perfect ABBA-themed day in London:

Morning/Afternoon: Explore ABBA's London History

ABBA has a rich connection to London. The band won Eurovision in Brighton in 1974, but it was in London that they conquered the UK music scene.

Start your day in central London:

• Walk past the London Palladium on Argyll Street (ABBA performed here multiple times)

• Visit Soho's music history sites

• Browse the vinyl at Sounds of the Universe record shop

Late Afternoon: ABBA Voyage

Head to Stratford for the 3pm showing of ABBA Voyage. The 90-minute show will leave you energised and buzzing with ABBA energy.

Evening: Mamma Mia! The Musical or The Party

Option A: After ABBA Voyage, take the Jubilee line back to the West End for an evening performance of Mamma Mia! at the Novello Theatre.

Option B: If you can handle more ABBA (and who couldn't?), head to The O2 for Mamma Mia! The Party - dinner, show, and dancing into the night.

The Double-Feature Day

For true ABBA devotees:

• 3pm: ABBA Voyage in Stratford

• 7:45pm: Mamma Mia! in the West End

That's six hours of ABBA in one day. Heaven.

Other ABBA Experiences in London

ABBA-Themed Walking Tours

Several London walking tour companies offer ABBA-themed experiences covering the band's London history and key locations.

Tribute Acts and ABBA Nights

London regularly hosts ABBA tribute bands and dedicated ABBA disco nights. Check listings for events during your visit.

Karaoke

Numerous London karaoke venues offer private rooms where you can belt out ABBA classics with friends. Perfect for a pre-show warm-up or post-show cool-down.

Planning Your ABBA London Trip

How Long Do You Need?

Minimum: One day for ABBA Voyage alone Recommended: Two days to combine ABBA Voyage + Mamma Mia! the Musical Ultimate: Three days for all three experiences plus London exploration

When to Visit

ABBA experiences run year-round, but consider:

• Summer: Longer days, nice weather for walking between venues

• Christmas: Festive London atmosphere, but ABBA Voyage is very popular

• Winter weekdays: Best availability and often better prices

Booking Strategy

1. Book ABBA Voyage first - most limited availability

2. Then book Mamma Mia! to complement your ABBA Voyage date

3. Add Mamma Mia! The Party if you have a third day

All can be booked London theatre direct through tickadoo.

Where to Stay

For ABBA Voyage: Hotels in Stratford put you close to the ABBA Arena For West End shows: Stay in Covent Garden or Soho for easy theatre access For both: Central London works well - the Jubilee line connects everything

The ABBA London Essentials

Must-book:

• ABBA Voyage - the main event

• Mamma Mia! - the original and still brilliant

If you have time:

• Mamma Mia! The Party - for total immersion

What to wear:

• Comfortable shoes (you'll be dancing)

• Something sparkly if you want to embrace the ABBA spirit

• Layers - venues can vary in temperature

Take a Chance on London

For ABBA fans, London isn't just a destination - it's a pilgrimage. Nowhere else offers this concentration of ABBA experiences, from revolutionary technology to beloved theatre to immersive dining. Book London theatre direct with tickadoo and experience them all.

The winner takes it all, and the winner is definitely London.

Book your ABBA London experience

Ready to experience everything ABBA in London? tickadoo helps you book London theatre direct with instant confirmation. From ABBA Voyage to Mamma Mia and beyond, discover unforgettable experiences in over 700 cities worldwide. Official tickets. Instant confirmation. What Do You Wanna Doo?